A friend referred a potential client to me. The potential client had a book that he wrote and is interested in getting published.
While the potential client and I talked, I checked out the website for the book. I immediately noticed the home page announced the book would be out June 2010. Obviously, this greatly confused me.
Why if the book is coming out next month would the author need a publisher? I asked.
His response: He keeps moving the date back so that the visitors to his site will remain invested and check back for the book. This is a very good point — you do want viewers to keep coming back to your site.
However, the problem with his strategy is that when he sends the book to publishers, their first response will be to check the website. If they see the book is coming out, they will have no idea why they should even read the manuscript in the first place.
What should you do to keep your website audience coming back without listing inaccurate info — inaccurate info that could hurt your pitch to the very buyers you are trying to attract?
Simple. Keep adding new, original and engaging content.
If you have a website, than every few days you should be adding new content, whether it is blog posts, reports, pictures, a free chapter of your book, etc. By using this Internet marketing strategy, you can add all kinds of original content to to keep your audiences engaged and coming back for more.
No one is saying you have to do all this yourself. In fact, the social media marketing company Miller Mosaic Power Marketing (www.millermosaicllc.com) offers website and social media marketing services to help book authors consistently and continually engage with their prospective readers.
You can download the company’s FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3″ at www.MillerMosaicPowerof3.com
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